I transform data and ideas into incredible products and experiences.
It's not just about innovating. It's about solving problems and adding value.
my projects
UXPRODUCT
User Journey Mapping
Mapping the user journey to understand their needs and pain points, optimizing each stage for a user-centric experience - resulting in greater customer satisfaction, engagement and loyalty.
PRODUCTDISCOVERY
End-to-end product development
Conversion is a consequence of a good experience. Understanding gaps and strategic improvements to increase conversion rates, making the user experience more efficient and satisfying.
MARKETINGRESEARCH
Market research
Qualitative and quantitative research to format and validate the design of a new product, adding value in the right way. Pre-go-to-market risk management.